In the last 5 years, I’ve made ~220 videos across 4 YouTube channels. Here’s what I’ve learned so far about making videos.
Why make videos?
A 10-minute video takes me anywhere from 7 to 15 hours to produce. I wouldn’t be doing it if I didn’t enjoy it!
It can be the most genuine form of expression.
Videos were a big part of how I got into tech, and I want to pass that on.
I’d rather make a video once than explain the same thing to 100 people.
I don’t think my way is the best way, but maybe sharing my workflow will make it easier for you to get started, too!
Ideas are cheap. The best idea is worthless if I can’t convey it well.
I start with the idea, then the title and thumbnail. I search YouTube to see what titles have worked for others. Then, I use @Canva for thumbnail creation and thumbsup.tv to test combinations.
Only then do I start to outline the video or research it. I use @obsdmd as my project management tool and content calendar.
Production: Filming and editing
I like to film with talking points rather than a full script. It saves me time, and it comes across as more natural. My main gear: Sony A6600 + Sigma 16mm f/1.4, Røde PodMic, Elgato keylight.
I edit everything myself in Final Cut Pro, using stock footage from @StoryblocksCo and sound effects/music from @epidemicsound.
I export and upload the video to YouTube, adding the title, thumbnail, description, cards, end screen… I have a checklist so I don’t forget these.
I send most videos to humans at @Rev for captioning. I then use the captions to create YouTube chapters. From there, it’s just about publishing to appropriate platforms.
Optimize for consistency and fun
When in doubt, I chuck technique out the window and do what will keep video creation fun for me!